The name Chopard has become synonymous with the Cannes Film Festival. The Geneva house known for its glamorous high-carat jewels is not only an Official Partner of the Festival but each year creates the coveted Palme d’Or awards as well as dominating the jewelry draped on celebrities strutting the red carpet.
So intertwined are Chopard and the Film Festival, that each year, Chopard’s high jewelry collection is unveiled at Cannes and surprise, surprise it is called the Red Carpet Collection. The Film Festival is Chopard’s single most important marketing, PR and sales event of the year, so all the stops are pulled out. A carefully orchestrated parade of Chopard jewels daily adorn super models and actresses, client drop by their roof top suite at the Martinez Hotel and Chopard’s parties make Jay Gatsby look mean spirited.
Matching the age of the Film Festival, now in its 71st edition, Chopard has created 71 one-off high jewelry pieces. Broad in its theme and range, from a traditional emerald and diamond necklace to an extravagantly eclectic feather choker what unites Chopard’s 2018 Red Carpet jewels is a love of vibrant color and a will to experiment with different materials from heron plumes to ceramic. Chopard is able to offer up this shimmering cornucopia of celebrity loans thanks to the fact that it has the largest high jewelry workshop in Switzerland with more than 45 specialized artisans.
The most valuable piece is a timelessly elegant emerald and diamond necklace composed of a circle of diamonds that alternate with vivid green no-oil emeralds and tapers down to two detachable diamonds (below), the largest of which is a 20-carat D Flawless pear-shape diamond. It took 268 hours of work to complete the jewel in Chopard’s Geneva high jewelry atelier.
The Orchid earrings had their first outing with Cate Blanchett at the Opening Ceremony. There are two versions, each a cascade of blooms either set with opals, yellow sapphires and garnets – as worn by Cate – or set with opals and pink sapphires and coated in ceramic powder (below). Both use titanium to lighten and strengthen the elaborate structures and each has 4,800 tsavorites set on the stems and miniature buds.
An Oriental aura surrounds some of the larger jewels including a ‘secret’ watch and outsize necklace and both are strung on tanzanite beads, a gemstone very much in vogue. The watch dial is concealed below a mesmerizing black opal surrounded by Asian-style scrolls of gold set with tsavorites and carved turquoise. As its centerpiece, the necklace has a 12.4-carat pear-shape aquamarine surrounded by red ceramic in a blue-titanium mount topped by a golden pearl.
Since 2013 Chopard committed to a Journey to Sustainable luxury with the support of Eco-Age and Livia Firth’s Green Carpet Challenge. The first to use Fairmined gold in high jewelry, each year sees more red carpet creations using ethical gold and sustainably sourced diamonds. This year Co-President and Creative Director Caroline Scheufele announced they would be using only ethical gold in all their jewels and aiming to responsibly source a new color gemstone each year. This year’s two diamond necklace and earring sets (below) are delicate lacy creations showcasing the skill of the house’s ‘mains d’art’ or artistic hands.
And Cannes would not be complete with the Palme d’Or that Chopard has made each year in its workshops (below). Since 2014, the Palme d’Or has been made from Fairmined gold, helping raise awareness of the importance of sustainability in the mining of precious metals.
And that completes the impressive presence of Chopard at the Cannes Film Festival, a partnership that many vie for but few can deliver on.
Source: Maria Doulton.