Todd Reed’s work is rooted in artisanship and inventiveness – the twin methods of a renaissance man. Largely self-taught and perpetually driven to create, Todd Reed sought expression in all manner of handmade crafts – be it as a leather smith, furniture maker, even pastry chef. For Todd, it’s all connected and boundless. It’s that boundless spirit that ultimately caused such a stir when his jewelry drew critical acclaim. Todd Reed challenged the central, cherished belief in the world of diamond jewelry – that only the most exquisite polished diamonds were worthy of our attention. Todd brought a whole new criteria to what we consider precious and challenged the diamond industry’s criteria for perfection. This pioneering, iconoclastic spirit is at the source of Todd’s work – the will and drive to upend convention, embrace artistry, and revel in the new.
Todd Reed has spent years at the jeweler’s bench refining his own vocabulary of shapes, proportions, textures, finishes and the techniques to bring his pieces to life. This personal language makes up the collective voice of Todd Reed’s studios. Each master jeweler is an artisan-collaborator to Todd, expressing their own skill and passion through the unwavering hand-made ethos of the brand. Todd Reed makes it his business to find a connection with every stone that he and his team work with – always engaged in the inherent dialogue between the stones and the designs in which they live. The character of each final piece stems from the idiosyncrasies of that marriage between stone and metal.
Todd Reed looks at nature and sees it deeply. Its forms and rhythms, its patterns and textures – he draws upon it all. The soul of the planet is his inspiration. He’s connected to the fact that its resources – diamond and precious metals – are his media and deserve to be honored. Every bit matters. Every fragment possesses its own beauty. None of it is to be wasted or treated carelessly. Naturally, Todd Reed embraces recycled precious metals and diamonds, even some of the intriguing by-products of diamond cutting.
